Secondary Audience Research - Vibe - Press pack

From this information, I could conclude that there are 10% of males to read this precise magazine than women. Moreover, there are 82% who are aged 21+ who read this magazine which emphasizes that this magazine is targeted to a specific range of audience. The image above also demonstrates the race of the different types of people reading this magazine, which is significant as it implies that the Vibe magazine are trying to encourage everybody to read it and increase their market share(customers). This press pack consists of information about Vibe.

This shows who Vibe magazine are partners with - AOL On and Vibe Media. This information was given from the press pack of Vibe and I have screen shot it. As it mentions here, AOL On powers the back end technology for Vibe media's video player which implies that Vibe has other organisations doing the technology part of the magazine which then can be distributed around the world. Moreover, publishing online is beneficial for customers as well as Vibe because anybody around the world would have the chance to see the magazine online it would be easier for people who are always on the internet.

Vibe magazine have a mission statement which is important as it would help the company stay focused and try reach their aims. This mission was found on the Vibe media kit.